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According to a recently released study by The Prevention Institute and the Strategic Alliance for Healthy Food and Activity Environments, over half of the most prominently advertised children\u00e2\u20ac\u2122s foods featuring fruits in their packaging actually contain no fruit ingredients. The study entitled, \u00e2\u20ac\u0153Where\u00e2\u20ac\u2122s the Fruit?\u00e2\u20ac\u009d also found that thirteen of the thirty-seven children\u00e2\u20ac\u2122s food products examined featured packaging that included multiple references to fruit despite having no fruit ingredients. Whereas parents might be drawn to images of fruit or labels featuring adjectives such as \u00e2\u20ac\u0153fruity,\u00e2\u20ac\u009d as healthier choices for their children, many products studied in the report actually are high in added sweeteners. The authors of \u00e2\u20ac\u0153Where\u00e2\u20ac\u2122s the Fruit,\u00e2\u20ac\u009d warn that such deceptions come at a time when obesity at type II diabetes are on the rise among children. In light of the key findings in the study, the authors urge the Food and Drug Administration to strengthen rules on advertisements and packaging. <\/p>\n![\"\"\/](\"http:\/\/www.commondreams.org\/headlines07\/images\/0126-02.jpg\")
GUEST: Leslie Mikkelsen, co-author of the study, “Where’s the Fruit?” Managing Director of the Prevention Institute<\/em><\/p>\n