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Known as “one of America’s most progressive T-shirt companies,” American Apparel is a corporation that brands itself as “vertically integrated.” This means that in an era of outsourcing and Third World sweat shops, American Apparel keeps every stage of production in one downtown Los Angeles location. The company claims that it treats it workers quite well, paying them higher-than-average wages, benefits, and even offering free massages onsite. But “vertical integration” also means that the company handles its own advertising – yes, those sleazy semi-pornographic photos of nubile nearly naked young women plastered on LA billboards are actually mostly employees of American Apparel, not professional models. Now, according to a series of articles in the September issue of Clamor Magazine, American Apparel uses “paternalistic management techniques,” and utilizes a “sexploitation ad campaign.” But before the magazine has even hit news stands, the series entitled “American Apparel Exposed,” has already gotten the attention of American Apparel. A letter from the Media Relations Director demands that the online version of the article be removed immediately or else, “we will be forced to seek legal action in light of such gross, blatant, negligent and irresponsible journalism.” <\/p>\n Read the Clamor Magazine article online here:![\"Clamor](\"http:\/\/www.clamormagazine.com\/Merchant2\/graphics\/00000001\/clamor38.jpg\")
<\/a>GUESTS: Jen Angel, publisher at Clamor Magazine, Keely Savoie, freelance journalist<\/em><\/p>\n
\nhttp:\/\/www.clamormagazine.org\/temp\/ClamorAAsection2006.pdf<\/a><\/p>\n