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GUESTS: Sandra Pena Sarmiento, Bolivian American writer and producer, Marco Rosas, former Director General of Basic Services and Public Works for Bolivia under Gonzalo Sanchez de Lozada.

Rachel Boynton’s new documentary, “Our Brand is Crisis,” is an inside look at the world of political consultation. With extraordinary access, the film explores the role played by a U.S. based political consultation firm, Greenberg, Carville, and Shrum or GCS, during Bolivia’s 2002 presidential election. James Carville became well known after the documentary, “The War Room,” about Bill Clinton’s reelection campaign. He takes his political consulting firm to Bolivia in the service of Gonzalo Sanchez de Lozada, better known as Goni. The film begins 100 days before the presidential election when “Goni’s” bid for the presidency seemed improbable. However, by crafting campaign slogans, negative ads against rival candidates, and by “branding crisis,” GCS helped Sanchez de Lozada prevail by a slim margin on Election Day. Sanchez de Lozada’s would go on to serve as president for 14 months before deadly street protests forced his resignation.

For more information, visit www.ourbrandiscrisis.net.

Our Brand is Crisis is only showing at the Santa Monica Laemmle 4-Plex on Wednesday 04/19 and 04/20.

Laemmle’s MONICA 4-PLEX
1332 2nd Street
Santa Monica, 90401
310-394-9741

SHOWTIMES for 04/19 and 04/20:
Our Brand Is Crisis (NR, 87 min.)
1:00pm 3:10pm 5:30pm 7:50pm 10:00pm

Sonali’s Subversive Thought for the Day:

Noam Chomsky — “The mechanisms of indoctrination that have evolved in the United States are entirely different from those that operate in the totalitarian societies of the world….the primary mechanism employed is not direct force, but rather “the engineering of consent”, which is achieved through the domination of the flow of information and the means for expressing opinion or analysis.”