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Former Massachusetts Governor Mitt Romney formally accepted the GOP Presidential nomination last night, delivering a speech considered to be the peak of his political career so far. The speech was designed to further humanize himself via vignettes from his family life. Romney has been painted by his friends and colleagues as someone who is not comfortable talking about his personal life but in his speech he referred to the bonds he shares with his parents, and his wife and children.

Predictably the majority of the speech was geared toward attacking President Obama’s record. While Romney acknowledged that many Americans were likely proud to have voted four years ago for the nation’s first black president, it was now time to give up on him. He accused the President of attacking American success, failing to create jobs, failing to reduce the deficit, and creating a hostile environment for businesses. He also blamed the president for not having what he considered the prime job qualification necessary for the Presidency – experience at running a business.

Romney rolled out a plan to create 12 million new jobs if he were elected President. His plan would take aggressive advantage of domestic fossil fuel energies, invest in job training, promote free trade agreements, cut the deficit, reduce taxes on businesses, and of course, repeal the Affordable Care Act.

Romney also briefly referred to the mainstay of the GOP’s Christian base by promising to “protect the sanctity of life,” “honor the institution of marriage,” and “guarantee America’s first liberty: the freedom of religion.”

GUEST: George Lakoff, a Professor of Cognitive Science and Linguistics at the University of California at Berkeley, he’s the author of a number of books including Don’t Think of an Elephant!, Whose Freedom? The Battle Over America’s Most Important Idea, and The Political Mind. He also writes for the Huffington Post

Click here to read George Lakoff’s latest article in the Huffington Post.