With a tagline that reads, “It’s hard to see racism when you’re White,” the University of Wisconsin Duluth-Superior‘s Un-fair Campaign is forcing Whites of Duluth, Minn., to reconsider their White privilege once again, and their latest campaign has some crying foul. Why? Because it features Whites wearing a number of grievances allegedly shared by minorities…on their faces.

“Is White Skin Really Fair Skin?” and “Society Was Set Up For Us” are just some of the messages being featured across a number of White men and women’s faces, and even though the university is feeling the heat for their in-your-face campaign, they reportedly refuse to back down in a statement they reportedly released last week:

UW-Superior and the other community partners played a pivotal role in helping to reshape the message in ways that center the message on racism and disparities caused by racism, without alienating any single group in the process.

The Un-Fair Campaign launched last January with a number of controversial unfair-2billboards with the Un-Fair slogans displayed around Duluth. The Campaign was started because members believed that the educational and economic disparities in their area proved that institutional racism was at work.

Click here for the full story.