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On Tuesday Prop. 23, which pitted unemployment anxiety against clean energy policy, was soundly defeated with 60% of California voters opposing it. The campaign to stop 23, dubbed “Stop Texas Oil: Hell No on 23”, successfully persuaded voters that repealing the state’s environmental laws would kill green jobs and exacerbate health problems like asthma. It called 23 the “Dirty Oil Proposition” and relentlessly repeated the message that two out-of-state oil companies from Texas were backing the initiative to hijack local control of environmental policy. The multi-faceted organizing effort began last Spring and included 5 campaign offices, a massive phone banking effort, TV ads, and about 3000 volunteers going door-to-door. On November 3rd the New York Times credited these organizing efforts as well as the star-power of supporter Governor Arnold Schwarzenegger and donations totaling 31.2 million dollars for the success. However the No On 23 campaign says that its message and tactics won the battle, not the last-minute donations of millions of dollars or its big-name backers.

GUEST: Becky Bond, Political Director of CREDO Mobile

Read Becky Bond’s article here: http://www.huffingtonpost.com/becky-bond/california-voters-say-hel_b_778025.html

Find out more about Credo Action at www.credoaction.com.