“Welcome to the Mexican spring,” says a young student over a microphone on the campus of Mexico’s most famed university, the National Autonomous University of Mexico (UNAM).

“It’s time for change; it is time for a new Mexico,” he continues, met by thunderous applause. Students in the audience are munching on potato chips with hot sauce and lemon and mango-flavored ices, and have gathered for the first general assembly of Mexico’s brand-new student movement known as “#YoSoy132,” or “I am 132.”

The movement rose spontaneously among private university students protesting the way, according to them, Mexico’s television coverage of the presidential election campaign is unfairly boosting the former ruling party. The Institutional Revolutionary Party (PRI) held power in Mexico for 71 years.

These students have since joined forces with others from public universities and youth across the country, gathering a vast following across social media and receiving generous coverage from local newspapers, which are calling them the new wild card in the July 1 presidential race.

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