GENEVA (AP) — Oprah Winfrey says she had a racist encounter while shopping in Switzerland — and the national tourist office and the shop owner have apologized.

The billionaire media mogul told the U.S. program “Entertainment Tonight” that a shop assistant in Zurich refused to show her a black handbag priced at $38,000 because “you will not be able to afford that.”

Forbes magazine estimates that Winfrey earned $77 million in the year ending in June.

Winfrey was in town to attend last month’s wedding of her longtime pal Tina Turner, who lives in a chateau along Lake Zurich.

“We are very sorry for what happened to her, of course, because we think all of our guests and clients should be treated respectfully, in a professional way,” Daniela Baer, a spokeswoman for the Swiss tourism office, told The Associated Press on Friday.

The tourism office also posted an apology on Twitter, saying “this person acted terribly wrong.”

Shop owner Trudie Goetz told the BBC that an assistant had shown Winfrey several other items before the “misunderstanding” over the bag, which was kept behind a screen. The Blick newspaper quoted Goetz as saying the bag was priced at 35,000 Swiss francs ($38,000).

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