Nov 01 2011

LA TIMES: Bank of America abandons plan to charge $5 debit card fee

Newswire | Published 1 Nov 2011, 1:01 pm | Comments Off on LA TIMES: Bank of America abandons plan to charge $5 debit card fee -

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Bowing to a national flood of protests, Bank of America Corp. is calling off its plan to charge customers $5 a month for using its debit cards to make purchases — a strategy that proved a public relations disaster for what once was America’s biggest bank.

Analysts had believed the rest of the banking industry would follow BofA in imposing similar fees to make up for new rules restricting the fees banks charge merchants for accepting debit cards.

But instead, the Charlotte, N.C., banking giant finds itself following the lead of a host of rivals who decided last week not to incur the wrath of the American public with debit-card fees.

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